Why is The Drudge Report the Single Most Important News Site?

This morning The Drudge Report is trumpeting a study that has determined that the Drudge website DRIVES MORE TRAFFIC than Twitter and Facebook combined!!

The same study by The Outbrain Publisher Network also confirms that Drudge drives more traffic than CNN, MSNBC, The New York Times or The Huffington Post. In fact only the three major search engines, Google, Yahoo and Bing! drive more traffic.

And Drudge is getting more powerful. The report indicates that both his traffic and his referrals are growing. Because of that Drudge, with just two employees aiding the eccentric Matt Drudge, is also increasingly influential. By his simple choice of stories and his paraphrasing of headlines, he becomes an opinion maker!

Because I work in the Internet Industry I am surrounded by "experts," including some of my own employees, who dismiss, criticize and even ridicule the outdated, simplistic, format of the website. To listen to these "experts" it's even a mortal sin to actually use Time New Roman as a font.

"Where's the flash? Where's the javascript? Where's the big pictures, maps, head shots, video, or audio? Where is the comment's section to "engage the loyal readers?" Where is the sacred "Like" button for Facebook? Or even a little "ReTweet" link? The site is circa 1990. It's an embarrassment to the profession of Web Design!!"

So why IS Drudge the premier News site? Actually it's because of all the reasons listed in the two paragraphs of criticism listed above. By eliminating all the add-ons and busy distractions, Drudge presents, in a quick glance, every single important news story of the day.

To be certain, Drudge has a keen instinct for the news that matters. And his super-quick updates often mean he has the important news first (at least before the other aggregation sires).

Most importantly you never need to dig to find a story. It's all on one page. By concentrating on political news, world news and business news, he covers the core of the news. Everyone is content to move on over to Entertainment Weekly or The Sporting News to get the non-essential stories of the day.

Finally, Drudge has enough tabloid flair to amuse the reader and keep the site compelling. If I'm honest the MSNBC, FOX and CNN websites are just as boring as hell. The news isn't there, it's on page whatever. And the home page puts you to sleep, even on a big news day.

So, even as a liberal, I turn to Drudge first, at least 6 or 7 times every day. It literally takes one minute to get up to date on important events.

The Drudge Report ain't broke. Thank god he hasn't tried to fix it.

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Here's another short analysis from several months ago that draws the same conclusions: The Incredible Drudge Report You'll note I borrowed their artwork for my blog entry today.